Lori’s Vignette’s - February 2010
You are browsing the archive for February 2010.
Top 5 Marketing Challenges of Professionals
I’ve been having conversations with professionals in various industries lately, regarding their challenges around marketing. Here are the top 5 responses:
Is your website a living, breathing, current reflection of your business?
O.k., I admit that my website doesn’t gasp for air, but it does show a trail of where I’ve been, what I’m doing, and how I serve the community who needs legal services as well as the legal community itself, through events and consulting designed to grow their practice. They say a picture tells a thousand words, so I’ve started using pictures from events I’ve been involved in as speaker or facilitator to tell the story of who the event was for, what it was about, how it turned out, etc. (Link) You and I can self promote all day long about how busy we are, but a picture helps tell the story in a more engaging way.
How Strong Is Your Brand?
I recently read via twitter about Steven Tyler of Aerosmith threatening to sue management if they replace him as front man. (click here for article). Other long time artists have followed suit, pardon the pun, and sued to protect their trademark rights to the band’s name or merchandise. It made me wonder, if a [...]