Lori’s Vignette’s - July 2010
You are browsing the archive for July 2010.
Network overload
Is there such a thing as too much networking? I wonder if other business owners struggle with the same concern I have: “ If I’m not out there, the phone won’t ring!” Whether this statement is true or not, I’ll never know because I’m not brave enough to test the theory.
Are you involved in Feast or Famine marketing?
I’ve noticed a pattern with some attorneys and other service professionals. They can be classified as feast or famine marketers. What I mean is they repeat the following cycle in their business:
When business is a little slow, they start marketing. When business picks up, they stop marketing.
Instead, I recommend the “steady drip” method of [...]
Terms of Art: Referrals -vs- Introductions
I’ve noticed that people sometimes use the word ‘referral’ when they mean ‘introduction’. They’ll say, “I’ve got a referral for you, I’ll call you!” Then when the call comes, they actually have someone in mind they want to introduce me to in another field who they think I might have some business synergy with, or [...]