Lori’s Vignette’s - Marketing
Film Tax Incentives: Good for Michigan
With reform of the film tax legislation and proper planning and execution, Walker believes that “there is potential to create a great new industry in Michigan that can increase employment and revenue over time.” Adrian Walker is the CEO of First Element Entertainment, a film production company based in Detroit. First Element Entertainment recently produced an independent film, called The Art of Power. See trailer of film …
Artfully blending traditional and social media
By: Lori T. Williams, Esq. I had the pleasure of attending Shawne Duperon’s latest workshop entitled “Forget Paid Advertising: Leveraging Traditional & Social Media“. Shawne is a Six-time EMMY Award winning Producer who has been in the television business for nearly 20 years. She has travelled the world interviewing the likes of Morgan Freeman, Colin [...]
What parents of high schoolers should be thinking about right now
By: Lori T. Williams, Esq. While high school juniors await the results of their ACT tests, parents should be thinking about and taking action when it comes to college planning and college funding. It’s never too late or too early to start thinking about and planning for college, according to Jeff Taylor. “However, the sooner [...]
Social Media is Not a Fad, Now What?
Over the past few years, I have heard more excuses for why individuals and businesses were not interested in jumping onboard. While there are exceptions to every rule, the majority of businesses and professions, both big and small, can benefit greatly from effective use of this new technology. In order to realize this success, the first step is overcoming your own objections and fears.
Find Your Passion, Create Your Niche
Some believe that if you find your niche, it will generate or ignite your passion for your business. I believe passion must come first. Generate passion and your niche market will follow. What is passion, and what will you do with it once you find it?