School may be out for summer, but parents still need an education….. in college planning! Learn about the common miconceptions surrounding college planning and scholarships, according to Certified College Planning Specialist, Jeffrey Taylor. Taylor shared more tips earlier this year about student marketing and why early planning is better for your student. Read that blog here.
Lori’s Vignette’s
Top 5 Internet Marketing Tips for Small Businesses
For a small business, having a professional and effective online presence is crucial. Everyone is online these days, and you can’t afford to not utilize the tools available to grow your business. Here are 5 Internet Marketing tips for you to consider in your small business
Employment Law Issues In Health Care: This is Where the Action is!
Franco notes, “just as health care is expected to be an exploding industry in the coming years, I believe that hospitals, health care insurers and physician practices will need guidance regarding their employment practices and representation in connection with the myriad of new health care laws that will impact their business. I think it will be the most ground-breaking area of law over the next several decades. I want to be where the action is!”
Marketing Tips for Professional Service Providers
By: Lori T. Williams, Esq. Anahid Derbabian was the guest speaker at my lunch and learn last week, and offered valuable advice to professionals on how to effectively market their services. Anahid is the owner of Integrity Communications, a company focused on branding, marketing, and Public Relations. Throughout her career, Anahid has worked with solopreneurs, [...]
Creativity is for Everyone!
I recently read Josh Linkner’s newest book, Disciplined Dreaming, and found his insights very valuable. This book applies to solopreneurs, like myself, as well is large corporations. If you have to boil the book down to one essential point, I believe it is that “Creativity is for Everyone!” It’s not just for your marketing department, or the “creative types” down the hall. Creativity applies to the front desk receptionist, the new associate, the CEO, and everyone in an organization, including YOU! The book is chalk full of examples of how to apply creativity as an individual or a team. Josh makes a compelling case for why you must learn to be creative if you want to stay in business: Adapt or die, and creativity is the way to move forward. It isn’t an option, it’s essential to your sustainability and growth as a business. I think it is a must read for all business owners and employees in Metro Detroit. I hope you’ll be among them.