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Tips
for professional service providers to successfully grow your
practice:
From:
Your Legal Resource, PLLC
Lori T. Williams,
Esq.
"Your
Partner in the Business of your practice"
Owner/Managing
Attorney
Your Legal
Resource, PLLC
Birmingham,
MI 48012-1552
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We
invite you to
other professional
service providers
Use
the forward
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Lori is a 20
Resource, PLLC. She connects the right client
with
by effectively branding and marketing themselves,
mastering networking,
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What's your story? Does your business
model reflect your purpose and passion?
Does your target market understand the
"essence" of your core purpose, and is that
reflected in your personal brand?
Most legal and financial professionals are not taught anything
about these concepts
during their formal education, and may not have
given them much thought throughout
their practice. However, in the current
economy it is critical to distinguish yourself from
your competition. There is no better time to
create or recreate your personal brand, so
that it truly reflects who you are and who you were
meant to serve.
Law firms of all sizes, across the Country, are going through a
period of restructuring.
Some partners from large firms have started their own boutique size
law practice. There
may be a bit of an "identity crisis" for
some lawyers who find themselves in a new
practice without an established "firm
brand" to add to their credibility. However, you
can create your own personal brand whether you are
part of an established practice
or newly in your own practice.
It is worth it, and absolutely necessary, to take the time to
reflect on what you are
passionate about and who you want to serve within
your practice. In the long run, it will
simplify your marketing. You will be more
efficient with your time and marketing dollars.
Most importantly, you will enjoy the work you do and
who you do it with and for. Michael
Port is the author of Book Yourself
Solid. He speaks to the professional service provider
and implores you to SERVE. Not like a martyr,
but as someone who truly has a gift and
willingly shares it with those who need your
expertise. Michael's book can help you
create your target market so that you attract your
ideal client and only work with the people
you truly love serving. Your work will
invigorate you, not drain you, when you are fulfilling
your purpose and working with the right clients.
I know from personal experience how freeing it is to do what you
are meant to do, and
not merely what you are good at. I was
successful as a divorce attorney and enjoyed my
practice and clients, but did not get up every
morning excited to go end a marriage.
Today, as Your Legal Resource, I truly love helping
connect the right client with the right
lawyer and feel like the matchmaker that I was
created to be, rather than the divorce
attorney that I was. I also truly love helping
my consulting clients (lawyers, financial
advisors and CPA's) to grow their practice by
teaching them how to effectively network
and build strategic partnerships which generate more
business. This work energizes
me, whereas my work as a divorce attorney drained
me. I often reflect how a little bit
of me died with each divorce, but as a
connector/legal matchmaker/legal resource I
get energized each time a make a connection or a
difference for someone else.
I wish the same for you in your practice. I'd love to hear
your story of what you were
created to do and how you live that out in your
professional life or volunteer work.
Your Legal Resource, PLLC
______________________________________________________________________________________
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Who
Can Benefit From Our Consulting Services?
'Rainmakers' in solo or small firms
within the legal,
accounting, or financial services
industry
Associates or newly
licensed attorneys
within solo or small law
offices
Experienced attorneys, cpa's, or
financial
advisors starting their own
practice
___________________________________________
Contact us for a FREE 30 minute
marketing assessment of your practice, so we can help you grow.
www.bestlegalresource.com
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"I have
known Lori the past six years, and have observed her transition from
a practicing attorney, to a business owner and networking
expert. She has developed a strong network of professional
contacts, and fully understands the business of law. It has
been a distinct professional pleasure working with Lori. I would
highly recommend her services to anyone interested in taking their
law practice to the next level."
Timothy
P. Flynn, Esq., Karlstrom Cooney, LLP
"Lori
Williams is extremely knowledgeable of legal matters and provides
great advice to help start, grow and enhance your practice. Her
knowledge of the practice of law, coupled with her knowledge of this
business of law allows her to be a valuable resource.
When I began practicing, I was introduced to Lori; after our meeting,
she introduced me to numerous individuals that complemented my
practice. I continue to work with these business partners as my
practice grows. Lori's network of professionals is second to
none. If she cannot assist you, she knows someone who can.
Lori is an important asset for any size practice, at any stage of
your career."
Marc
D. Melamed, Esq., Kaufman, Payton & Chapa, P.C.
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For more
information, or a FREE 30 minute marketing assessment of your
practice, please contact:
Your
Legal Resource, PLLC
P.O. Box 1552
Birmingham, Michigan 48012-1552
248-594-4470
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