Attorneys: You Can Run, You Can Hide, But It’s Not Going Away…..

Social Media is here to stay, like it or not.  Daily I’m barraged with the latest “privacy rules”, social media tools, and often compelling articles about the use of Social Media in many industries, including Law.  As you know, the legal industry as a whole isn’t known for being “early adopters” when it comes to the latest business practices.  However, times are a-changing in our profession, like it or not!  And Social Media is invading the Law like no one ever imagined.  For those of you reading this who may not have a website yet, or who don’t have a clue how Facebook or Twitter could be relevant to your life or your practice, you might be in for a rude awakening if you read on.  For those of you who are cutting edge practitioners who “tweet” with the best of them, I’m sorry if I’m preaching to the choir.  I felt it might be time for a Social Media Recap in case some of you aren’t fully on board with this yet. 

I’m hardly “cutting edge”, but I’ve been an active user of social media the last 2 years, or 5 years if you count my LinkedIn use which was my first social media tool–back before that term existed.  I was one of those busy professionals kicking and screaming that I didn’t have time to “Tweet” and check a bunch of “useless email” on Twitter.  I assure you I wouldn’t still be an active participant if my perception from the early days was even remotely close to my actual experience.  The fact that the three main social media tools combined have allowed me to connect with roughly 1000 people who I never would have met otherwise, and it has generated referrals and revenue for me, is only one benefit I’ve gleaned from my use of Social Media.  The information I’m receiving has helped me stay current, compete, and excel in this global information age.    Even though my legal referral and legal consulting practice is all about Metro Detroit, I’m positively impacted by the national and international content generated and distributed through LinkedIn, Twitter, and Facebook.   

I’m not here to convince you of anything.  My goal is merely to make you aware or more informed, so you also have access to this information, if you don’t already! Below you’ll find article links to bring you up to speed on how Social Media is relevant to the Law and your practice in particular.   Take a look and see if there’s anything you can use. 

If you have questions or you’d like to know more about how to use these tools, discover the latest tools, create a social media strategy, etc., just reach out to me.  I can refer you to someone who has helped me tremendously in this area.

POINTS FOR YOU TO PONDER AND SHARE:   

  • How would you describe yourself when it comes to using social media on a regular basis (inexperienced: never touch the stuff; beginner: I can spell LinkedIn; Advanced: I’m using the tools but don’t know all the ins and outs yet; Proficient: I teach others how to use the tools and create a strategy for doing so).

     

  • How has “Social Media” impacted your practice? Have you dealt with privacy issues on behalf of your clients or been involved in litigation based on “evidence” produced through Social Media postings?

     

  • What’s your current Social Media challenge at this time? (Keeping up with it all?  Finding time to learn/use the tools? Not knowing where to begin? Other?)
     
  • Share

Lori T. Williams is a 25 year attorney based in Birmingham, MI.  As owner of a legal referral business called Your Legal Resource, PLLC, Lori personally assists individuals and small businesses in need of legal advice or representation in Metro Detroit by connecting them with the right legal specialist to meet their needs. Click here for a pdf of legal referral services. 

Through group training and events, Lori also focuses on referral marketing strategies for attorneys and other professionals. For more information about Lori or Your Legal Resource, visit www.bestlegalresource.com.  For networking events, training programs, and workshop information, visit: www.bestlegalresource.com/events.

 

2 responses to “Attorneys: You Can Run, You Can Hide, But It’s Not Going Away…..”

  1. David Benjamin

    Lori,

    Great point that spending time getting smarter, learning from others sharing their ideas, and staying current is key to successful business these days. The referrals and business come as a result of doing smart things.

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