Lori's Vignette's - Blog

Find Your Passion, Create Your Niche

Some believe that if you find your niche, it will generate or ignite your passion for your business. I believe passion must come first. Generate passion and your niche market will follow. What is passion, and what will you do with it once you find it?

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Pros and Cons of Lawyer Blogging

I was recently interviewed by Michigan Lawyer’s Weekly, along with several other local attorneys, about the pros and cons of lawyer blogging. Perhaps this article will help you decide whether blogging is right for you and your business.

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Are you following the 3 C’s in your business?

Preston True was my guest speaker at last week’s lunch and learn and he challenged each of us to own our own marketing efforts. While it is certainly appropriate to hire a marketing or PR consultant to help us with our marketing, our business success as service providers will be in direct proportion to the quality of our relationships. People will hire us if they know, like, and trust us. Marketing, Advertising, and PR can’t compensate for a lack of integrity, an inability to relate to others, or bad manners. Read on to find out Preston’s 3 C’s for marketing success.

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How are you using Social Media in your business?

Asking someone how they use Social Media, is kind of like asking them how they use their computer, or the internet. Like a computer or the internet, Social Media is a tool that is used by many, but in different ways depending on your background, profession, and what you want to accomplish. However, these 3 panelists found that they follow these same four principles in their approach to social media: Learn, Engage, Promote Others, Provide Value.

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Niche Marketing for Professionals (audio blog)

Your business specialty, or niche market, determines how you will promote your product or service within your particular industry. Lori Williams, attorney and owner of Your Legal Resource, has found her niche as a legal matchmaker, connecting clients in need of legal advice or representation with experienced Metro Detroit attorneys. She tells us how to find our own niche.

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