Lori's Vignette's - Blog

Is your website a living, breathing, current reflection of your business?

O.k., I admit that my website doesn’t gasp for air, but it does show a trail of where I’ve been, what I’m doing, and how I serve the community who needs legal services as well as the legal community itself, through events and consulting designed to grow their practice. They say a picture tells a thousand words, so I’ve started using pictures from events I’ve been involved in as speaker or facilitator to tell the story of who the event was for, what it was about, how it turned out, etc. (Link) You and I can self promote all day long about how busy we are, but a picture helps tell the story in a more engaging way.

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Are you getting enough PR?

What I found out was that like everything else, PR is about relationships. I didn’t have relationships with journalists and TV news reporters, but these PR professionals did. They showed me how to interact with media professionals and build those relationships, and they introduced me to those relationships. Before I knew it, I was attracting PR to my events, to my business, and stories were being written about me and my company.

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How Strong Is Your Brand?

I recently read via twitter about Steven Tyler of Aerosmith threatening to sue management if they replace him as front man. (click here for article).  Other long time artists have followed suit, pardon the pun, and sued to protect their trademark rights to the band’s name or merchandise.    It made me wonder, if a […]

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What Tribe Are You Leading?

I finally got around to reading Tribes, by Seth Godin, just before 2009 came to a close.   Seth urges us to respond when we are called to lead some sort of tribe, whether in our workplace, business, community, family, hobbies, or place of worship.  You can be part of and/or lead multiple tribes.  Tribes involve […]

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Marketing Pet Peeves

I recently asked some of my readers and networking contacts what marketing tactics annoyed them. I thought it would be a good idea to start off the New Year with a list of what not to do, as we all put together our marketing plans for this year. Some of these concepts stretch beyond marketing and into networking behavior and networking events, but they are still good tips to keep in mind.

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