Lori's Vignette's - Blog

You never know where your next client or referral will come from

Have you ever gone to a networking event and quickly scanned the room and decided, “my target clients and referral partners aren’t here.” This might be prejudging or it might be an accurate assessment, but what you do after that assessment can make or break the event for you.

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Alternative Models for Law Practices

Like many industries, the legal profession has had to undergo some significant changes in the last two years to stay competitive, and in some cases to stay afloat. Some Solo and small firm attorneys have learned to be nimble and carve out a niche that responds to the needs of their clients, and which fulfills their own interests and passions.

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Network overload

Is there such a thing as too much networking? I wonder if other business owners struggle with the same concern I have: “ If I’m not out there, the phone won’t ring!” Whether this statement is true or not, I’ll never know because I’m not brave enough to test the theory.

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Are you involved in Feast or Famine marketing?

I’ve noticed a pattern with some attorneys and other service professionals.  They can be classified as feast or famine marketers.  What I mean is they repeat the following cycle in their business:    When business is a little slow, they start marketing.  When business picks up, they stop marketing. Instead, I recommend the “steady drip” […]

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Terms of Art: Referrals -vs- Introductions

I’ve  noticed that people sometimes use the word ‘referral’ when they mean ‘introduction’.  They’ll say, “I’ve got a referral for you, I’ll call you!”  Then when the call comes, they actually have someone in mind they want to introduce me to in another field who they think I might have some business synergy with, or […]

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