Lori's Vignette's - Blog

Are you getting enough PR?

What I found out was that like everything else, PR is about relationships. I didn’t have relationships with journalists and TV news reporters, but these PR professionals did. They showed me how to interact with media professionals and build those relationships, and they introduced me to those relationships. Before I knew it, I was attracting PR to my events, to my business, and stories were being written about me and my company.

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How Strong Is Your Brand?

I recently read via twitter about Steven Tyler of Aerosmith threatening to sue management if they replace him as front man. (click here for article).  Other long time artists have followed suit, pardon the pun, and sued to protect their trademark rights to the band’s name or merchandise.    It made me wonder, if a […]

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Do you surround yourself with inspiring people?

Collaborating with people who are pursuing their passion has an infectious excitement. For me it is a privilege to share in their success, whether directly or directly.

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Do you have an accountability partner?

The topic of Mastermind Groups has been popping up pretty regularly lately.  This is probably because I’m in one and my consciousness is raised on that topic, kind of like when you buy a new car and you start seeing them everywhere.  I was curious if any of you have ever been in one, or […]

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What Tribe Are You Leading?

I finally got around to reading Tribes, by Seth Godin, just before 2009 came to a close.   Seth urges us to respond when we are called to lead some sort of tribe, whether in our workplace, business, community, family, hobbies, or place of worship.  You can be part of and/or lead multiple tribes.  Tribes involve […]

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