Lori's Vignette's - Blog

Marketing Pet Peeves

I recently asked some of my readers and networking contacts what marketing tactics annoyed them. I thought it would be a good idea to start off the New Year with a list of what not to do, as we all put together our marketing plans for this year. Some of these concepts stretch beyond marketing and into networking behavior and networking events, but they are still good tips to keep in mind.

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Fear of Loss

Have you ever worried about “backlash” from followers on twitter or subscribers to your enewsletters or blog, which would cause them to unsubscribe? I confess I recently had this irrational fear, and it was over something so ridiculous that if someone did unsubscribe then it was probably someone I didn’t have a relationship with, and there would be no real loss.

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A few of my favorite things

As the year comes to a close, I always enjoy reflecting on the past year and noticing all the blessings I’ve received, the relationships I’ve enjoyed, the meaningful work I’ve done, and how I’ve made a difference to others both personally and professionally.

While it may sound cliché, I agree that it is better to give than receive.

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When Inspiration Strikes

Often when I’m engaged in some type of physical activity, I find my mind gets in creative mode. I’ll be enjoying the music in spin class and cranking up the resistance on my bike, when all of a sudden, I start thinking of article or seminar topics that seem to write themselves. Other times when I’ve blocked out “time to write” in my schedule, I don’t have anything to say. I don’t know how professional writers do it. Having writing deadlines seems challenging for me, with all the other things there is to do as a business owner.

Lately, I’ve been paying attention to the times I naturally feel compelled to share.

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“Gotta Gets Me Some Spinach!”

I’ve been enjoying the Google search page rotating characters from our childhood.  Recently there was the  whole Sesame Street series.  Today we saw Popeye in search of some spinach. Good old Popeye, he never gave up!  Gotta love his optimism and courage and persistence.  And thank Heaven for spinach!  At least that’s what he thought […]

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