How Strong Is Your Brand?

By: Lori T. Williams, Owner/Managing Attorney of Your Legal Resource Can you be replaced in the eyes of your clients, employer, or co-workers?  Or can someone else use your company name or logo or tag line? While copyrights, trademarks, and patents are intended to protect intellectual property, the protection is

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Marketing Pet Peeves

I recently asked some of my readers and networking contacts what marketing tactics annoyed them. I thought it would be a good idea to start off the New Year with a list of what not to do, as we all put together our marketing plans for this year. Some of

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Billy Jean Is Not My Number!

My 11 year old was belting out the above lyrics on his way to school today. Of course I corrected him, but then wondered, “do Rock Stars really care if you get their lyrics right; or are they just happy you are still singing any form of them after 20

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