Is your website a living, breathing, current reflection of your business?

We’ve all been told our website needs to engage people, but many people don’t know how to translate this concept into action for themselves. Your web designer can put up some cool stuff to look at, have all the latest bells and whistles available through modern technology, and even get you optimized properly.  However, they can only create content based on YOUR (or my) activity.

O.k., I admit that my website doesn’t gasp for air, but it does show a trail of where I’ve been, what I’m doing, and how I serve the community who needs legal services as well as the legal community itself, through events and consulting designed to grow their practice.  They say a picture tells a thousand words, so I’ve started using pictures from events I’ve been involved in as speaker or facilitator to tell the story of who the event was for, what it was about, how it turned out, etc.  You and I can self promote all day long about how busy we are, but a picture helps tell the story in a more engaging way. 

I’ve started suggesting word pictures to others as I talk to them about their business.  I need to see a picture in my head of the ideal client, referral partner, or other contact that might be useful for them.  Until they can make that light bulb go on for me about who that person is, I can’t get a picture in my mind of THE person I want to introduce them to.     

I’ve started carrying around my camera in my purse so I can capture group shots, key people I’m networking with, and other images I might want to put on my website or share with a friend.  This also helps me remember some of the key things I did and who I did them with.  Life is flying by, and pictures do help mark the events in a fun, memorable way.  Those images can be on your website.

I find myself turning to my website multiple times a day to update it with articles, blog postings, photos, news, events, logos of referral partners, etc.  I believe my website has become a living, breathing, current reflection of my business.   What about yours?  Is it time to dust it off and add some new content, or can all of us tell what you are up to just by looking at the website?  I admit I have lots of room to grow when it comes to adding video and other technology, but I do have some video, audio, pictures and other graphics.  There’s also a ton of written content.  Figure out what engages your audience, but it is probably a combination of written words and images.  Make it fun, make it a reflection of you. 

I’d love to hear your thoughts of how you keep your website current and what content you find engages your viewers.  What works for you?

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Lori T. Williams is an attorney based in Birmingham, MI, licensed in 1989.  As owner of a legal referral business called Your Legal Resource, PLLC, Lori personally assists individuals and small businesses in need of legal advice or representation in Metro Detroit by connecting them with the right legal specialist to meet their needs. Click here for a pdf of legal referral services. 

Through group training and events, Lori also focuses on referral marketing strategies for attorneys and other professionals. For more information about Lori or Your Legal Resource, visit  For networking events, training programs, and workshop information, visit:


4 responses to “Is your website a living, breathing, current reflection of your business?”

  1. Sophia

    This is a great and timely article. I’ve been re-evaluating mine hoping to breathe some new life into it. I’m still experimenting with a few things and gathering ideas along the way. Thank you for your suggestions and tips.

  2. Jim Hoogewind

    It was wonderful meeting you this morning, Lori!

    This is a great article – one that I’ll be sure to link to – that speaks to the heart of how I try to help my clients every single day. The single most popular question professionals are asked when discussing their businesses’ products/services is, “Do you have a website?”

    It’s important to know whether or not you’re putting your best foot forward online, making sure that the positive experience people had when they meet you matches up with the positive experience they have on your website.

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