Lori's Vignette's - Blog
Marketing for a Cause
I’ve always appreciated hearing about and doing business with companies who give something back to the community, or otherwise have a charitable function as part of their business. We all have our favorite businesses we support, and we expect good products and services at a fair price. Yet those companies who think beyond themselves and connect with us on a personal level, seem to successfully gain our loyalty. Doesn’t it warm your heart and endear you even more to the company when they support a cause that is also important to you?