Lori's Vignette's - Blog

This week’s blog features attorney Steven M. Gursten as my guest blogger. He writes about the advantages available for attorneys who create a niche practice. These tips are applicable to other professional service providers as well. Steven rebranded himself a few years ago from a long, yet well respected, plaintiff personal injury law firm name (Gursten, Koltonow, Gursten, Christensen & Rait, PC) to a more descriptive practice name and focus: Michigan Auto Law. His blog was featured in the ABA Law Practice Today Magazine and later became his subject matter at speaking engagements to other attorneys in Chicago and Wisconsin.