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Attracting your ideal client
Do you attract your ideal client or customer to your business, or will you work with anyone? This blog shares tips from a marketing professional who recently identified her ideal client and the journey she took to find them.
Are you getting results from your email marketing?
Are you using email marketing to try and reach your target market? Do you want more people to open your email communications? Read on the learn Dean LaDouceur’s proven methods for increasing your email marketing effectiveness.
Know your customer!
While mass marketing might work for some products with mass appeal or need (ie. toilet paper), professional service providers and niche product developers need to zero in on what their target client wants and needs.