By Lori Williams on May 21, 2013
Do you attract your ideal client or customer to your business, or will you work with anyone? This blog shares tips from a marketing professional who recently identified her ideal client and the journey she took to find them.
Posted in Blog, Legal, Marketing | Tagged ideal client, Marketing, niche, Non Profits, professional, services, specialize, target market |
By Lori Williams on October 30, 2012
Are you using email marketing to try and reach your target market? Do you want more people to open your email communications? Read on the learn Dean LaDouceur’s proven methods for increasing your email marketing effectiveness.
Posted in Blog, Communication, Marketing, Small Business | Tagged business email, cold calls, communication, constant contact, CRM, database, direct mail, email marketing, icontact, lead ferret, list segmentation, mail chimp, social media, Spam, subject line, target market |
By Lori Williams on September 27, 2011
While mass marketing might work for some products with mass appeal or need (ie. toilet paper), professional service providers and niche product developers need to zero in on what their target client wants and needs.
Posted in Blog, Communication, Marketing, Small Business | Tagged expertise, niche product or service, professional service provider, target market |