Lori’s Vignette’s - Marketing
Appropriate ways for business professionals to show appreciation
Recently, a roundtable discussion was held amongst local professionals in a variety of industries. Each person shared what they typically do to acknowledge their clients, referral partners, or employees. Read what they had to say. Remember, the first step toward abundance is gratitude.
I’ve read in numerous places that the first step towards abundance is gratitude.
Know your customer!
While mass marketing might work for some products with mass appeal or need (ie. toilet paper), professional service providers and niche product developers need to zero in on what their target client wants and needs.
Marketing for a Cause
I’ve always appreciated hearing about and doing business with companies who give something back to the community, or otherwise have a charitable function as part of their business. We all have our favorite businesses we support, and we expect good products and services at a fair price. Yet those companies who think beyond themselves and connect with us on a personal level, seem to successfully gain our loyalty. Doesn’t it warm your heart and endear you even more to the company when they support a cause that is also important to you?
Niche Specialization for Lawyers
This week’s blog features attorney Steven M. Gursten as my guest blogger. He writes about the advantages available for attorneys who create a niche practice. These tips are applicable to other professional service providers as well. Steven rebranded himself a few years ago from a long, yet well respected, plaintiff personal injury law firm name (Gursten, Koltonow, Gursten, Christensen & Rait, PC) to a more descriptive practice name and focus: Michigan Auto Law. His blog was featured in the ABA Law Practice Today Magazine and later became his subject matter at speaking engagements to other attorneys in Chicago and Wisconsin.
Searching for scholarships is a waste of time!
School may be out for summer, but parents still need an education….. in college planning! Learn about the common miconceptions surrounding college planning and scholarships, according to Certified College Planning Specialist, Jeffrey Taylor. Taylor shared more tips earlier this year about student marketing and why early planning is better for your student. Read that blog here.