It doesn’t have to be hard
I always enjoy catching up with my business contacts and referral partners over coffee or lunch. I’ve observed that the ones who are excited, growing, and discovering new possibilities are the ones who have carved out a unique niche that they are passionate about. While they are putting forth effort, it doesn’t FEEL like work to them.
4 Reasons to Consult with a Business Attorney
By: Lori T. Williams, Owner/Managing Attorney of Your Legal Resource Entrepreneurs often wear many hats, and must determine what to do for themselves and what to outsource to others. One of the areas where outside expertise can be extremely critical, is when it involves the law. Here are 4 examples where legal counsel could be […]
Terms of Art: Referrals -vs- Introductions
By: Lori T. Williams, Owner/Managing Attorney of Your Legal Resource I’ve noticed that people sometimes use the word ‘referral’ when they mean ‘introduction’. They’ll say, “I’ve got a referral for you, I’ll call you!” Then when the call comes, they actually have someone in mind they want to introduce me to in another field who […]
How do you show your appreciation?
By: Lori T. Williams, Owner/Managing Attorney of Your Legal Resource I was honored to receive the following statement from a client in response to giving him some advice and resources: “Wow, thank you very much for this information. I’m blown away with your awesomeness”. I really appreciate it when someone stops to acknowledge me for […]
Effectively Dealing With Client Disappointment
We all love Raving Fans, but occasionally a client doesn’t like the outcome or perhaps the professional they hired didn’t provide the service they were expecting. How you handle these circumstances can determine whether or not you preserve that client relationship. I’ve found the following tactics to be effective in “cleaning up messes”, whether they were my own or those of someone I referred the client to:
When professionals demonstrate a lack of integrity
It always surprises me when I encounter a lack of integrity. I’m not talking about the blatant kind where someone exhibits a complete lack of judgment or morals, but the “innocent” kind where a well meaning professional claims they’ll do something and then “forgets” or “gets busy” and never gets around to it. It’s the little things that make a good first impression and a positive lasting impression:
How Strong Is Your Brand?
By: Lori T. Williams, Owner/Managing Attorney of Your Legal Resource Can you be replaced in the eyes of your clients, employer, or co-workers? Or can someone else use your company name or logo or tag line? While copyrights, trademarks, and patents are intended to protect intellectual property, the protection is not necessarily bullet proof, or […]
Marketing Pet Peeves
I recently asked some of my readers and networking contacts what marketing tactics annoyed them. I thought it would be a good idea to start off the New Year with a list of what not to do, as we all put together our marketing plans for this year. Some of these concepts stretch beyond marketing and into networking behavior and networking events, but they are still good tips to keep in mind.
Billy Jean Is Not My Number!
My 11 year old was belting out the above lyrics on his way to school today. Of course I corrected him, but then wondered, “do Rock Stars really care if you get their lyrics right; or are they just happy you are still singing any form of them after 20 years?” I bet Michael Jackson never imagined the next generation would be singing those lyrics, or the correct lyrics (Billy Jean is Not my Lover), so many years after he wrote them.