I find myself “sharing my story” with others when we meet over coffee or lunch for the first time, or even on an initial business phone call. In this week’s blog, I’m sharing my story with all of you, in hopes that it inspires and guides someone to take action to discover their purpose and passion. If so, I hope you’ll share a little of “your story” with all of us.
Many Law Firms are still struggling to find their voice on social media, while others are not using these platforms at all. Read the common reasons law firms choose to opt out of using social media, and how to overcome those objections and create an effective strategy for you and your firm.
School may be out for summer, but parents still need an education….. in college planning! Learn about the common miconceptions surrounding college planning and scholarships, according to Certified College Planning Specialist, Jeffrey Taylor. Taylor shared more tips earlier this year about student marketing and why early planning is better for your student. Read that blog here.
I recently read Josh Linkner’s newest book, Disciplined Dreaming, and found his insights very valuable. This book applies to solopreneurs, like myself, as well is large corporations. If you have to boil the book down to one essential point, I believe it is that “Creativity is for Everyone!” It’s not just for your marketing department, or the “creative types” down the hall. Creativity applies to the front desk receptionist, the new associate, the CEO, and everyone in an organization, including YOU! The book is chalk full of examples of how to apply creativity as an individual or a team. Josh makes a compelling case for why you must learn to be creative if you want to stay in business: Adapt or die, and creativity is the way to move forward. It isn’t an option, it’s essential to your sustainability and growth as a business. I think it is a must read for all business owners and employees in Metro Detroit. I hope you’ll be among them.
By: Lori T. Williams, Owner/Managing Attorney of Your Legal Resource While high school juniors await the results of their ACT tests, parents should be thinking about and taking action when it comes to college planning and college funding. It’s never too late or too early to start thinking about and planning for college, according to […]
By: Lori T. Williams, Owner/Managing Attorney of Your Legal Resource Can you be replaced in the eyes of your clients, employer, or co-workers? Or can someone else use your company name or logo or tag line? While copyrights, trademarks, and patents are intended to protect intellectual property, the protection is not necessarily bullet proof, or […]
I recently asked some of my readers and networking contacts what marketing tactics annoyed them. I thought it would be a good idea to start off the New Year with a list of what not to do, as we all put together our marketing plans for this year. Some of these concepts stretch beyond marketing and into networking behavior and networking events, but they are still good tips to keep in mind.
My 11 year old was belting out the above lyrics on his way to school today. Of course I corrected him, but then wondered, “do Rock Stars really care if you get their lyrics right; or are they just happy you are still singing any form of them after 20 years?” I bet Michael Jackson never imagined the next generation would be singing those lyrics, or the correct lyrics (Billy Jean is Not my Lover), so many years after he wrote them.