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How Strong Is Your Brand?
By: Lori T. Williams, Owner/Managing Attorney of Your Legal Resource Can you be replaced in the eyes of your clients, employer, or co-workers? Or can someone else use your company name or logo or tag line? While copyrights, trademarks, and patents are intended to protect intellectual property, the protection is
Marketing Pet Peeves
I recently asked some of my readers and networking contacts what marketing tactics annoyed them. I thought it would be a good idea to start off the New Year with a list of what not to do, as we all put together our marketing plans for this year. Some of
Billy Jean Is Not My Number!
My 11 year old was belting out the above lyrics on his way to school today. Of course I corrected him, but then wondered, “do Rock Stars really care if you get their lyrics right; or are they just happy you are still singing any form of them after 20